A year-long celebration of Freedom, Love and r-Evolution

by Fateme Banishoeib

Hardcover | Full-color | 6 x 9 in | 344 pp.
ISBN: 978-1-7325772-0-6
Kindle Print Replica edition
Journaling | Motivational & Inspirational | Personal Growth | Poetry | Creativity

You are the author of this book, the book of your life. Freevolution is an invitation to practice simple acts of freedom, love and r-evolution to become your own personal guide to your highest and truest self. This journal you hold in your hands is your way through, your access to your own intuition and wisdom.

About the Author

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Fateme Banishoeib is a Business heARTist and the founder of ReNEW Business a creative laboratory and consulting firm on a mission to make business a more human experience. Fateme brings the heart and the mind of a polymath to organisational development: a trained organic chemist’s astute analytic capacity to manage complexity & high quality with a published poet’s human sensibility to inspire the human being at the center of any thriving organization.

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Q & A with Fateme Banishoeib

Q. What inspired you to write FREEVOLUTION?

A. I focus on establishing and sustaining habits of wellbeing. On top of my list is self-reflection. I believe nobody has our answers. We have the path within ourselves. Our only job is to discover it, uncover it, and walk it. And this is the core, the soul of Freevolution. It is a practice I have done for myself since 2017. Every year, I focus daily on a word to live and breathe. In 2017, it was Freevolution. To me, it meant embodying and manifesting more freedom, love, and r-evolution in my life. After I have done the practice myself and re-discovered my strengths, dug deeper into my belief system, I wanted to make it accessible to others. I have shaped my own practice to provide guidance, inspiration, mantras for others to uncover their own wisdom and tap into their intuition. And Freevolution was born 😉

Q. You write about finding wholeness in accepting the light and the dark parts of oneself, tell us more about that journey of self-discovery.

A. Often we are drawn to think or associate shadows with dark and negative. I instead think that shadows are dark because they have not been illuminated yet by our attention and awareness. Our shadows are the parts we neglect for fear of being rejected, not loved, not accepted. They are the parts we carve out in order to fit in. We learn to be good from a young age to be accepted and loved. This desire of being good prevents us to embrace the shadows. Exploring our shadow side, however, gives us tremendous opportunities for growth and development. Carl Jung said, “I must have a shadow also if I am to be whole.” I believe what he meant was that we cannot truly know our light until we deal with the darkness of our shadow. The integration process requires us to embark on a journey inward to connect with our true and authentic self. This inner journey of self-discovery, I call the heroine’s journey, is a way to reclaim our personal power and inner freedom and thus to live with integrity. Integrity for me is feeling whole and complete. This inner work involves recognising and acknowledging the abandoned and disowned parts of ourselves to allow our inner light to embrace and heal them into wholeness. For me, it meant re-discovering poetry after I had abandoned it for decades. The power of poetry has been transformational for me. I had to learn how to integrate it back into my life. It was a process of rebirthing myself. I had to give birth to the shadows to be reborn. Exploring our shadow can lead to greater authenticity, creativity, energy, and personal awakening. My wish for us all is to have the courage to embrace the shadow.

Q. What inspired you to start ReNEW Business?

A. Business has become a metaphor for sacrifice and de-humanization. It is almost as if we are requested to sacrifice our humanity if we want to be employable. I believe actually the opposite. It is an old paradigm based on scarcity, fear, and trying to survive that we are now able to transform thanks to all the progress we have made in so many fields. ReNEW Business is inspired by my own desire to recast what we currently know about business and create a business model based on humane inclusion and integrated leadership that builds a resilient workforce poised to flourish instead of perishing in these volatile times.

Q. What has been the role of poetry in your business and in your life?

A. When I was a little girl, I did not keep a regular journal. Instead, I wrote in a lyrical style to avoid anyone, myself included, from understanding it. It was my own way of hiding from the world and at times from myself too. I hid to protect my truth from being misunderstood. Then growing up I was pushed to abandon it in favour of a more “logical” path. There was my corporate job, my academic life, the achiever, the doctor, and then there was poetry but never integrated. Until the poems from my childhood came back. They were a map for the light and shadow to integrate, to enter into a larger story. The story of understanding and creating that makes all of us human. My poems were my way to unlearn the story I had constructed and just be. Poetry for me is the measurement of the status of our humanity. Poetry supports our development by broadening our compassion. When embraced, it becomes how we grow out of aloneness into collectiveness. When we look at the future of business, we cannot consider technology as the extensions of our consciousness. If we want to use technology to serve all humankind, we need to bring poetry back and make it accessible to all. We need to be able to connect the rational and emotional and poetry is the bridge between the two. Adding poetry to business (to life) supports all of us to: attend our humanity; understand what moves inside and outside us; listen to the needs business tries to resolve and make meaning of the multitudes — the unique human facets we contain and the universal facets of a global world. Poetry is the transformative power of the substance we are made of. I invite you all to attend your own humanity and expand it through poetry as an act of self-leadership.

Q. What have you learned about leadership, entrepreneurship, and mentoring others?

A. I believe we are all leaders. The question then is: can we really dare to lead others without being able to follow our own SELF? It is time we acknowledge that there is no separation between leadership and followership; they are the two sides of the same coin that present a fullness — a whole picture perspective. We cannot be one without being the other if we want to be whole. I mentor and coach many people, executives, young entrepreneurs, writers, and I always tell them that they already know their path and have their own answers, I am there to ask different questions so that they can get unstuck or see a challenge from a different perspective. I had to learn on my own when I embarked on the journey of entrepreneurship that what we fear the most is actually our best friend and that is “failure.” If we spend too much time focusing on acceptance we become prey of perfectionism and never move into action. We limit ourselves by trying to avoid failure or mistakes. It is from them that we learn and the sooner we learn this lesson the faster we unlock our potential to do good things that serve others and not only ourselves.

Q. As a Founder and Creative, what advice would you give to other women who want to succeed in the workplace?

A. Many of my clients tell me: “I became the person I thought the world wanted me to be.” Usually, they do not tell me this with a smile on their faces… quite the opposite in fact. Of course, it is not all a lie. However, the reality is that we often cut off parts of our expression to fit the mould of what our companies, our society, our families, and even we ourselves think we should be. We think we need to look, act, be a certain way hoping we will belong. This belief, unfortunately, is taught more to women than men. We seek belonging, which is one of the basic human needs, but we actually achieve something quite different. We get to “fit in” and conform… we lose touch with the wholeness of who we really are.

I invite people to get to know themselves again. From the heart of who they truly are and desire, they can lead powerfully. When we lead from “playing a role” vs. being whole, it is unsustainable. We start feeling overwhelmed if not disengaged and risk to become disconnected from who we are and the purpose of our lives. The continuous and restless push of showing only our best selves can lead us to start losing sight of who we are, what our gifts are, and what lights us up. I instead believe in bringing our whole self to game and not just those facets that are rewarded.

Q. What do you enjoy doing in your free time?

A. I enjoy travelling and discovering new places, cultures, habits. I am an avid reader who needs to move her body a lot. In fact, I run or hike daily, dance tango, and practice yoga.

Q. Are you working on any other books or projects currently?

A. I have several ongoing collaborations with other artists to create experiences that show how arts benefit the world of business… after all I call myself “business heARTist!” My desire is to create a community of business heartists who bring their arts as healing balm to the world of business. And I am writing a book on it as well… so stay tuned if you are curious to see what will unfold from this “crazy idea.”